The Theory and Practice of Corporate Communication
  • Author : Alan T. Belasen
  • Release Date : 16 August 2007
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 271
  • ISBN 13 : 9781412950350

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Book Description: Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety, consistency, and creativity. This title offers a coherent, integrative approach by examining the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.

The Theory and Practice of Corporate Communication

The Theory and Practice of Corporate Communication

Author : Alan T. Belasen
Publisher : SAGE
Genre : Business & Economics
DOWNLOAD

Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety, consistency, and creativity. This title offers a coherent, integrative approach by examining the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a ...

Corporate Communication

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
Genre : Business & Economics
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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community ...

Corporate Communication

Corporate Communication

Author : Michael B. Goodman
Publisher : SUNY Press
Genre : Business & Economics
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Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant ...

Corporate Communication

Corporate Communication

Author : Joep Cornelissen,Professor Joep P Cornelissen
Publisher : SAGE
Genre : Business & Economics
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The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications....

Computer Mediated Communication for Business

Computer Mediated Communication for Business

Author : Stephanie Kelly
Publisher : Cambridge Scholars Publishing
Genre : Language Arts & Disciplines
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This collection is a guide to greater communication efficiency in both clarity and time-management for any professional or aspiring professional. It guides the reader through the ways in which communicating through technology rather than face-to-face can alter their perceptions of others and the perceptions others make of them. Each chapter ...

Crisis Communication

Crisis Communication

Author : Alan Jay Zaremba
Publisher : M.E. Sharpe
Genre : Business & Economics
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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both ...

Communication in Construction

Communication in Construction

Author : Andrew Dainty,David Moore,Michael Murray
Publisher : Routledge
Genre : Architecture
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Communication within project-based environments presents special challenges. This is especially true within the construction industry, where interaction tends to be characterised by unfamiliar groups of people coming together for short periods before disbanding to work on other endeavours. This book examines communication at a number of levels ranging from interpersonal ...

Science Communication in Theory and Practice

Science Communication in Theory and Practice

Author : S.M. Stocklmayer,M.M. Gore,C.R. Bryant
Publisher : Springer Science & Business Media
Genre : Science
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This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science ...

Present Day Corporate Communication

Present Day Corporate Communication

Author : Rudolf Beger
Publisher : Springer
Genre : Business & Economics
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This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature ...

Strategic Communication for Sustainable Organizations

Strategic Communication for Sustainable Organizations

Author : Myria Allen
Publisher : Springer
Genre : Business & Economics
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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. ...

Communication Under the Microscope

Communication Under the Microscope

Author : Peter Bull
Publisher : Routledge
Genre : Psychology
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Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the ...

Communication and Organizational Knowledge

Communication and Organizational Knowledge

Author : Heather E. Canary,Robert D. McPhee
Publisher : Routledge
Genre : Business & Economics
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This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning. It brings the work of scholars in communication, management, information technology, and other disciplines together in a coherent volume that represents existing research and theory on communication-related knowledge work. Chapters address what constitutes knowledge, how ...

Corporate Communication

Corporate Communication

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Genre : Communication in management
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Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others....