The Employer Brand
  • Author : Simon Barrow
  • Release Date : 19 January 2011
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 232
  • ISBN 13 : 111999554X
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Book Description: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

The Employer Brand

The Employer Brand

Author : Simon Barrow,Richard Mosley
Publisher : John Wiley & Sons
Genre : Business & Economics
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which ...

The Employer Brand

The Employer Brand

Author : Helen Rosethorn
Publisher : CRC Press
Genre : Business & Economics
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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal ...

Employer Brand Management

Employer Brand Management

Author : Richard Mosley
Publisher : John Wiley & Sons
Genre : Business & Economics
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Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques ...

Give   Get Employer Branding  Repel the Many and Compel the Few with Impact  Purpose and Belonging

Give Get Employer Branding Repel the Many and Compel the Few with Impact Purpose and Belonging

Author : Bryan Adams,Charlotte Marshall
Publisher : Houndstooth Press
Genre : Business & Economics
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In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise ...

Employer Branding for Competitive Advantage

Employer Branding for Competitive Advantage

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Genre : Technology & Engineering
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This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical ...

Employer Branding For Dummies

Employer Branding For Dummies

Author : Richard Mosley,Lars Schmidt
Publisher : John Wiley & Sons
Genre : Business & Economics
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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight ...

International Employer Brand Management

International Employer Brand Management

Author : Lena Christiaans
Publisher : Springer Science & Business Media
Genre : Business & Economics
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The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer ...

Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Genre : Business & Economics
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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in ...

The Employer Brand Handbook

The Employer Brand Handbook

Author : James Ellis
Publisher : Unknown
Genre : Uncategorized
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Your Employer Brand Depends on Your Recruiters, So Get The Most Out Of ThemOne part of employer branding is conceptual: positioning, value proposition, target segmentation and messaging, etc. But another part is very very tactical: working with marketing teams, developing metrics, social media planning, etc. In this book, we go ...

Talent Chooses You

Talent Chooses You

Author : James Ellis
Publisher : Unknown
Genre : Uncategorized
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If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ...

Recruitment Advertising as an Instrument of Employer Branding

Recruitment Advertising as an Instrument of Employer Branding

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
Genre : Language Arts & Disciplines
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The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to ...

Impacts of Online Advertising on Business Performance

Impacts of Online Advertising on Business Performance

Author : Semerádová, Tereza,Weinlich, Petr
Publisher : IGI Global
Genre : Business & Economics
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Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of ...

Culture Renovation  18 Leadership Actions to Build an Unshakeable Company

Culture Renovation 18 Leadership Actions to Build an Unshakeable Company

Author : Kevin Oakes
Publisher : McGraw Hill Professional
Genre : Business & Economics
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Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, ...