The Curse Of The Mogul PDF
It is an amazing Business & Economics book written by Jonathan A. Knee and published by Penguin. This book was released on 22 February 2011 with total pages 0. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get The Curse of the Mogul book now. This site is like a library, Use search box to get ebook that you want.
- Author : Jonathan A. Knee
- Release Date : 22 February 2011
- Publisher : Penguin
- Genre : Business & Economics
- Pages : 0
- ISBN 13 : 9781591843900
- Total Download : 280
- File Size : 53,7 Mb
The Curse of the Mogul PDF Summary
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
