Technology Application in Tourism Fairs, Festivals and Events in Asia
  • Author : Azizul Hassan
  • Release Date : 16 April 2022
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 424
  • ISBN 13 : 9811680698

Download Technology Application in Tourism Fairs, Festivals and Events in Asia eBook in PDF, Epub and Kindle

Book Description: It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Technology Application in Tourism Fairs  Festivals and Events in Asia

Technology Application in Tourism Fairs Festivals and Events in Asia

Author : Azizul Hassan
Publisher : Springer
Genre : Business & Economics
DOWNLOAD

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in ...

Technology Application in Tourism Fairs  Festivals and Events in Asia

Technology Application in Tourism Fairs Festivals and Events in Asia

Author : Azizul Hassan
Publisher : Springer Nature
Genre : Business & Economics
DOWNLOAD

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in ...

Event Tourism in Asian Countries

Event Tourism in Asian Countries

Author : Shruti Arora,Anukrati Sharma
Publisher : CRC Press
Genre : Business & Economics
DOWNLOAD

Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private ...

Tourism Events in Asia

Tourism Events in Asia

Author : Azizul Hassan,Anukrati Sharma
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing ...

Handbook of Technology Application in Tourism in Asia

Handbook of Technology Application in Tourism in Asia

Author : Azizul Hassan
Publisher : Springer Nature
Genre : Business & Economics
DOWNLOAD

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, ...

Event Tourism in Asian Countries

Event Tourism in Asian Countries

Author : Shruti Arora,Anukrati Sharma
Publisher : CRC Press
Genre : Business & Economics
DOWNLOAD

Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private ...

Place Event Marketing in the Asia Pacific Region

Place Event Marketing in the Asia Pacific Region

Author : Waldemar Cudny
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about ...

Exhibitions  Trade Fairs and Industrial Events

Exhibitions Trade Fairs and Industrial Events

Author : Warwick Frost,Jennifer Laing
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead ...

Festival and Special Event Management  Essentials Edition

Festival and Special Event Management Essentials Edition

Author : Johnny Allen,Robert Harris,Leo Jago,Andrew Tantrai,Paul Jonson,Eamon D'Arcy
Publisher : John Wiley & Sons
Genre : Business & Economics
DOWNLOAD

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies ...

Interconnected Worlds  Tourism in Southeast Asia

Interconnected Worlds Tourism in Southeast Asia

Author : K.C. Ho
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Examines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development....

Southeast Asian Affairs 2002

Southeast Asian Affairs 2002

Author : Daljit Singh
Publisher : Flipside Digital Content Company Inc.
Genre : Business & Economics
DOWNLOAD

Southeast Asian Affairs, of which there are now twenty-nine in the series, is an annual review of significant developments and trends in the region. Though the emphasis is on ASEAN countries, developments in the broader Asia-Pacific region are not ignored. Readable and easily understood analyses are offered of major political, ...

Tourism Marketing

Tourism Marketing

Author : Alastair M. Morrison
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and ...

Tourism Management

Tourism Management

Author : Arch G. Woodside,Drew Martin
Publisher : CABI
Genre : Business & Economics
DOWNLOAD

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism ...