Strategic Management In The Hospitality Industry PDF
It is an amazing Business & Economics book written by Fevzi Okumus and published by Routledge. This book was released on 15 November 2019 with total pages 338. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Strategic Management for Hospitality and Tourism book now. This site is like a library, Use search box to get ebook that you want.
- Author : Fevzi Okumus
- Release Date : 15 November 2019
- Publisher : Routledge
- Genre : Business & Economics
- Pages : 338
- ISBN 13 : 9781351188494
- Total Download : 969
- File Size : 46,7 Mb
Strategic Management for Hospitality and Tourism PDF Summary
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.