Purple Cow
  • Author : Seth Godin
  • Release Date : 27 January 2005
  • Publisher : Penguin UK
  • Genre : Business & Economics
  • Pages : 160
  • ISBN 13 : 9780141924861
  • Total Download : 778
  • File Size : 51,6 Mb
Ratings: 3.5
From 17 Voters
DOWNLOAD

Purple Cow PDF Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow

Purple Cow

Author : Seth Godin
Publisher : Penguin UK
Total Download : 634
File Size : 42,6 Mb
DOWNLOAD