Purple Cow New Edition PDF
It is an amazing Business & Economics book written by Seth Godin and published by Penguin UK. This book was released on 27 January 2005 with total pages 160. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Purple Cow book now. This site is like a library, Use search box to get ebook that you want.
- Author : Seth Godin
- Release Date : 27 January 2005
- Publisher : Penguin UK
- Genre : Business & Economics
- Pages : 160
- ISBN 13 : 9780141924861
- Total Download : 778
- File Size : 51,6 Mb
Purple Cow PDF Summary
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
