Public Relations Leaders as Sensemakers
  • Author : Bruce K. Berger
  • Release Date : 10 August 2022
  • Publisher : Unknown
  • Genre : Business & Economics
  • Pages : 336
  • ISBN 13 : 0415710928

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Book Description: "Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development"--

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

Author : Bruce K. Berger,Juan Meng
Publisher : Unknown
Genre : Business & Economics
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"Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, ...

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Genre : Language Arts & Disciplines
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Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, ...

The Role of Leadership in Building Inclusive Diversity in Public Relations

The Role of Leadership in Building Inclusive Diversity in Public Relations

Author : Nilanjana Bardhan,Karla Gower
Publisher : Taylor & Francis
Genre : Business & Economics
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This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes responsibility and accountability for the structural and ...

Strategic Public Relations Leadership

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Author : Anne Gregory,Paul Willis
Publisher : Taylor & Francis
Genre : Business & Economics
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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed ...

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Publisher : Routledge
Genre : Language Arts & Disciplines
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The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required ...

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Author : Jae-Hwa Shin,Robert L. Heath
Publisher : John Wiley & Sons
Genre : Business & Economics
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Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid ...

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Publisher : Taylor & Francis
Genre : Language Arts & Disciplines
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Publisher : Walter de Gruyter GmbH & Co KG
Genre : Language Arts & Disciplines
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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and ...

The Global Public Relations Handbook

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Author : Krishnamurthy Sriramesh,Dejan Verčič
Publisher : Routledge
Genre : Business & Economics
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication ...

Latin American and Caribbean Perspectives on the Development of Public Relations

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Author : T. Watson
Publisher : Springer
Genre : Business & Economics
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America ...

Reassessing the Relationship between Marketing and Public Relations

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Author : Lisa Dühring
Publisher : Springer
Genre : Language Arts & Disciplines
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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for ...

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Author : Aida Alvinius
Publisher : BoD – Books on Demand
Genre : Business & Economics
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Social and behavioral science has for decades studied and recognized leadership as a social exchange between leaders and followers. But leadership is rather complex, and as such, it tends to lead to an increased interest within and across different disciplines. This book is an attempt to provide theoretical and empirical ...

Communication  Digital Media  and Popular Culture in Korea

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Author : Dal Yong Jin,Nojin Kwak
Publisher : Lexington Books
Genre : History
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In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea ...

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Publisher : John Wiley & Sons
Genre : Language Arts & Disciplines
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A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates ...

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Publisher : Emerald Group Publishing
Genre : Business & Economics
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike....