Public Relations and Communication Management
  • Author : Krishnamurthy Sriramesh
  • Release Date : 07 June 2013
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 430
  • ISBN 13 : 9781136159251

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Book Description: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations and Communication Management

Public Relations and Communication Management

Author : Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher : Routledge
Genre : Language Arts & Disciplines
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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s ...

Manager s Guide to Excellence in Public Relations and Communication Management

Manager s Guide to Excellence in Public Relations and Communication Management

Author : David M. Dozier,Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Genre : Business & Economics
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This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help ...

Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management

Author : James E. Grunig
Publisher : Routledge
Genre : Business & Economics
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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? ...

The Future of Excellence in Public Relations and Communication Management

The Future of Excellence in Public Relations and Communication Management

Author : Elizabeth L. Toth
Publisher : Routledge
Genre : Business & Economics
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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark ...

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Genre : Language Arts & Disciplines
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Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, ...

Excellent Public Relations and Effective Organizations

Excellent Public Relations and Effective Organizations

Author : James E. Grunig,David M. Dozier
Publisher : Routledge
Genre : Business & Economics
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This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and ...

Public Relations and Communication Management in Europe

Public Relations and Communication Management in Europe

Author : Betteke van Ruler,Dejan Vercic
Publisher : Walter de Gruyter
Genre : Language Arts & Disciplines
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are ...

Strategic Public Relations Management

Strategic Public Relations Management

Author : Erica Weintraub Austin,Bruce E Pinkleton
Publisher : Routledge
Genre : Business & Economics
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This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods ...

Sport Public Relations and Communication

Sport Public Relations and Communication

Author : Maria Hopwood,James Skinner,Paul Kitchin
Publisher : Routledge
Genre : Business & Economics
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations ...

Public Relations in Japan

Public Relations in Japan

Author : Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Publisher : Routledge
Genre : Business & Economics
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Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history ...

Marketing Communications Management

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
Genre : Business & Economics
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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that ...

Public Relations Crisis Communication

Public Relations Crisis Communication

Author : Lisa Anderson-Meli,Swapna Koshy
Publisher : Routledge
Genre : Business & Economics
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This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, ...

Public Relations and Communication Management

Public Relations and Communication Management

Author : Gary Malcolm Mersham,Petra Theunissen,Joseph G. M. Peart
Publisher : Unknown
Genre : Public relations
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"Public Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in ...

Reputation Management

Reputation Management

Author : John Doorley,Helio Fred Garcia
Publisher : Routledge
Genre : Business & Economics
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Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations ...