Predictably Irrational The Hidden Forces That Shape Our Decisions PDF
It is an amazing Business & Economics book written by Dan Ariely and published by Harper Collins. This book was released on 27 April 2010 with total pages 383. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Predictably Irrational, Revised and Expanded Edition book now. This site is like a library, Use search box to get ebook that you want.
- Author : Dan Ariely
- Release Date : 27 April 2010
- Publisher : Harper Collins
- Genre : Business & Economics
- Pages : 383
- ISBN 13 : 9780061353246
- Total Download : 436
- File Size : 41,6 Mb
Predictably Irrational, Revised and Expanded Edition PDF Summary
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.