Platform Strategy for Global Markets
  • Author : Hirofumi Tatsumoto
  • Release Date : 08 February 2021
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 344
  • ISBN 13 : 9789813367890
  • Total Download : 189
  • File Size : 53,6 Mb

Platform Strategy for Global Markets eBook PDF Summary

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies. The book’s introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a review of prior studies on the network effect of open standards and the economic theory of strategic behavior. The platform business obviously secures a competitive advantage on the global market. Yet this theory alone does not provide sufficient explanation for why the platform business achieves competitiveness on the market. The book proposes a theoretical framework and provides rigorous supporting evidence by using case studies and empirical analysis on the global business of platform firms. This evidence reflects the variety of global ecosystems: the mobile communications system in China, the semiconductor equipment industry in East Asia, personal computers in Taiwan, and automobile electronics in China. In conclusion, the book reviews these studies and identifies the key factors of platform strategy on the global market. Given its breadth of coverage, the book will benefit all academic researchers and undergraduate students in management and economics with an interest in global competition and collaboration in the open economy.

Disclaimer: BookTaks does not own Platform Strategy for Global Markets books pdf, neither created nor scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Platform Strategy

Platform Strategy

Author : Laure Claire Reillier,Benoit Reillier
Publisher : Taylor & Francis
Total Download : 481
File Size : 51,9 Mb
DOWNLOAD
Platform Leadership

Platform Leadership

Author : Annabelle Gawer,Michael A. Cusumano
Publisher : Harvard Business Press
Total Download : 754
File Size : 45,7 Mb
DOWNLOAD