- Author : Marc H. Meyer
- Release Date : 04 January 2013
- Publisher : SAGE Publications
- Genre : Business & Economics
- Pages : 440
- ISBN 13 : 9781483323121
- Total Download : 731
- File Size : 52,7 Mb
New Venture Creation eBook PDF Summary
Book Description: Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
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