Marketing for Tourism and Hospitality
  • Author : Alan Fyall
  • Release Date : 04 March 2019
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 594
  • ISBN 13 : 9781317308799

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Book Description: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Genre : Business & Economics
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful ...

Marketing Tourism and Hospitality

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
Genre : Business & Economics
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of ...

Digital Marketing Strategies for Tourism  Hospitality  and Airline Industries

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Genre : Business & Economics
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital ...

Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality

Author : Scott McCabe
Publisher : Routledge
Genre : Business & Economics
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Simon Australia,Simon Hudson
Publisher : Unknown
Genre : Hospitality industry
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Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange ...

Marketing Research for the Tourism  Hospitality and Events Industries

Marketing Research for the Tourism Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
Genre : Business & Economics
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This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding ...

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
Genre : Business & Economics
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate ...

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

Author : Roberta Minazzi
Publisher : Springer
Genre : Business & Economics
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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides ...

Generation Z Marketing and Management in Tourism and Hospitality

Generation Z Marketing and Management in Tourism and Hospitality

Author : Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams
Publisher : Springer Nature
Genre : Business & Economics
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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of ...

Hospitality Marketing

Hospitality Marketing

Author : David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Genre : Business & Economics
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes ...

Marketing for Tourism  Hospitality   Events

Marketing for Tourism Hospitality Events

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Genre : Business & Economics
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Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies....

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author : Sharron Dickman
Publisher : Unknown
Genre : Hospitality industry
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Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality....

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Author : Philip T. Kotler,John R Bowen,James Makens,Seyhmus Baloglu
Publisher : Pearson
Genre : Business & Economics
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source ...

Future of Tourism Marketing

Future of Tourism Marketing

Author : Seongseop (Sam) Kim,Dan Wang
Publisher : Routledge
Genre : Business & Economics
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Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information ...

Cross Cultural Aspects of Tourism and Hospitality

Cross Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
Genre : Business & Economics
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Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, ...