Marketing Research for the Tourism, Hospitality and Events Industries
  • Author : Bonita Kolb
  • Release Date : 29 January 2018
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 224
  • ISBN 13 : 9781351702218

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Book Description: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Marketing Research for the Tourism  Hospitality and Events Industries

Marketing Research for the Tourism Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding ...

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Publisher : Psychology Press
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Genre : Business & Economics
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In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing ...

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Genre : Electronic books
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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, ...

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Genre : Business & Economics
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Publisher : Routledge
Genre : Business & Economics
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples ...

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Publisher : Routledge
Genre : Business & Economics
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Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative ...

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Publisher : Goodfellow Pub Limited
Genre : Business & Economics
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Author : Ahmed Hassanien,Crispin Dale
Publisher : CABI
Genre : Business & Economics
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Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various ...

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Author : Simon Hudson
Publisher : SAGE
Genre : Business & Economics
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