Marketing for Tourism, Hospitality & Events
  • Author : Simon Hudson
  • Release Date : 26 May 2017
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 384
  • ISBN 13 : 9781526414373

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Book Description: Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Marketing for Tourism  Hospitality   Events

Marketing for Tourism Hospitality Events

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Genre : Business & Economics
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Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies....

Marketing Research for the Tourism  Hospitality and Events Industries

Marketing Research for the Tourism Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
Genre : Business & Economics
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This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding ...

Marketing for Tourism  Hospitality   Events

Marketing for Tourism Hospitality Events

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Genre : Business & Economics
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Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Genre : Business & Economics
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful ...

Marketing in Food  Hospitality  Tourism and Events

Marketing in Food Hospitality Tourism and Events

Author : Richard Tresidder,Craig Hirst
Publisher : Goodfellow Pub Limited
Genre : Business & Economics
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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through ...

Digital Marketing Strategies for Tourism  Hospitality  and Airline Industries

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Genre : Business & Economics
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital ...

Strategic Management for Tourism  Hospitality and Events

Strategic Management for Tourism Hospitality and Events

Author : Nigel Evans
Publisher : Routledge
Genre : Business & Economics
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples ...

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
Genre : Business & Economics
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate ...

Event Management for the Tourism and Hospitality Industries

Event Management for the Tourism and Hospitality Industries

Author : Bonita M. Kolb
Publisher : Routledge
Genre : Business & Economics
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Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis ...

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

Author : Bonita Kolb
Publisher : Routledge
Genre : Business & Economics
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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, ...

Marketing in Tourism  Hospitality  Events and Food

Marketing in Tourism Hospitality Events and Food

Author : Richard Tresidder,Craig Hirst
Publisher : Unknown
Genre : Food
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* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains ...

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Palgrave Macmillan
Genre : Business & Economics
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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential ...

Case Based Research in Tourism  Travel  Hospitality and Events

Case Based Research in Tourism Travel Hospitality and Events

Author : Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith
Publisher : Springer Nature
Genre : Electronic books
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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, ...

Festival and Event Tourism Impacts

Festival and Event Tourism Impacts

Author : Dogan Gursoy,Robin Nunkoo,Medet Yolal
Publisher : Routledge
Genre : Business & Economics
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Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Simon Australia,Simon Hudson
Publisher : Unknown
Genre : Hospitality industry
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Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange ...