Marketing for Hospitality and Tourism
  • Author : Philip T. Kotler
  • Release Date : 25 May 2016
  • Publisher : Pearson
  • Genre : Business & Economics
  • Pages : 704
  • ISBN 13 : 9780134141695

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Book Description: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Author : Philip T. Kotler,John R Bowen,James Makens,Seyhmus Baloglu
Publisher : Pearson
Genre : Business & Economics
DOWNLOAD

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Genre : Business & Economics
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful ...

Marketing Tourism and Hospitality

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
Genre : Business & Economics
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of ...

Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality

Author : Scott McCabe
Publisher : Routledge
Genre : Business & Economics
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands ...

Hospitality Marketing

Hospitality Marketing

Author : David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Genre : Business & Economics
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes ...

Marketing Research for the Tourism  Hospitality and Events Industries

Marketing Research for the Tourism Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
Genre : Business & Economics
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This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding ...

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
Genre : Business & Economics
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate ...

Digital Marketing Strategies for Tourism  Hospitality  and Airline Industries

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Genre : Business & Economics
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital ...

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Author : Philip T. Kotler,John T. Bowen,Seyhmus Baloglu,James Makens
Publisher : Prentice Hall
Genre : Business & Economics
DOWNLOAD

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the ...

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Psychology Press
Genre : Business & Economics
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Simon Australia,Simon Hudson
Publisher : Unknown
Genre : Hospitality industry
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Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange ...

Strategic Marketing in Hospitality and Tourism

Strategic Marketing in Hospitality and Tourism

Author : Deepak Chhabra
Publisher : Unknown
Genre : Hospitality industry
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This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing ...

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

Author : Roberta Minazzi
Publisher : Springer
Genre : Business & Economics
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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides ...

Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Genre : Business & Economics
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Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for ...

Handbook of Scales in Tourism and Hospitality Research

Handbook of Scales in Tourism and Hospitality Research

Author : Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Publisher : CABI
Genre : Business & Economics
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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the ...