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International Marketing
  • Author : Jennifer Park
  • Release Date : 09 November 2015
  • Publisher : McGraw-Hill Companies
  • Genre : Uncategorized
  • Pages : 700
  • ISBN 13 : 1260822834
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International Marketing

International Marketing

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Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics - they help students see the cultural and environmental uniqueness of any nation or region. The dynamic nature ...

Loose Leaf International Marketing

Loose Leaf International Marketing

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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation ...

Principles of Marketing

Principles of Marketing

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Publisher : Pearson
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Revised edition of the authors' Principles of marketing....

International Sport Marketing

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Publisher : Routledge
Genre : Business & Economics
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How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets ...

Principles of Marketing

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Publisher : Unknown
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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world....

Intercultural Marketing

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Author : Ivana Beveridge
Publisher : Routledge
Genre : Business & Economics
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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and ...