Hospitality Marketing
  • Author : David Bowie
  • Release Date : 04 October 2016
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 410
  • ISBN 13 : 9781317403494

Download Hospitality Marketing eBook in PDF, Epub and Kindle

Book Description: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Hospitality Marketing

Hospitality Marketing

Author : David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Genre : Business & Economics
DOWNLOAD

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes ...

Routledge Handbook of Hospitality Marketing

Routledge Handbook of Hospitality Marketing

Author : Dogan Gursoy
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. ...

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful ...

Hospitality Marketing

Hospitality Marketing

Author : Neil Wearne,Alison Morrison
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality ...

Hospitality Marketing

Hospitality Marketing

Author : David Bowie,Francis Buttle
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of ...

Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management

Author : Haemoon Oh
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. ...

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
Genre : Business & Economics
DOWNLOAD

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate ...

Hospitality Marketing and Consumer Behavior

Hospitality Marketing and Consumer Behavior

Author : Vinnie Jauhari
Publisher : CRC Press
Genre : Business & Economics
DOWNLOAD

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality ...

Hospitality Marketing Management  6th Edition

Hospitality Marketing Management 6th Edition

Author : David C. Bojanic,Robert D. Reid
Publisher : Wiley Global Education
Genre : Business & Economics
DOWNLOAD

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry....

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author : Simon Australia,Simon Hudson
Publisher : Unknown
Genre : Hospitality industry
DOWNLOAD

Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange ...

Marketing Tourism and Hospitality

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
Genre : Business & Economics
DOWNLOAD

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of ...

Hospitality Marketing

Hospitality Marketing

Author : David Bowie,Francis Buttle
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of ...

Hospitality Marketing

Hospitality Marketing

Author : Neil Wearne,Alison J. Morrison
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality ...

Hospitality Sales and Marketing

Hospitality Sales and Marketing

Author : Howard Feiertag
Publisher : CRC Press
Genre : Business & Economics
DOWNLOAD

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey ...

Generation Z Marketing and Management in Tourism and Hospitality

Generation Z Marketing and Management in Tourism and Hospitality

Author : Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams
Publisher : Springer Nature
Genre : Business & Economics
DOWNLOAD

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of ...