The Hard Sell
  • Author : Evan Hughes
  • Release Date : 18 January 2022
  • Publisher : Doubleday
  • Genre : True Crime
  • Pages : 232
  • ISBN 13 : 9780385544917

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Book Description: The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. “A fast-paced and maddening account.... Until I read The Hard Sell, about the outrageous behavior of an obscure drug company, I hadn’t appreciated the full extent of the filth or the dark stain the opioid sector has left on the entire industry.... What’s most surprising and powerful about The Hard Sell is not one company’s criminality—we’ve grown inured to corporations behaving badly—as much as how institutionalized these practices were across the modern drug industry.” —New York Times Book Review John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an unstable and unmanageable leader, but a genius of persuasion—built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company’s leadership pushed it more widely, and together they turned Insys into a Wall Street sensation. But several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government’s fight to hold the drug industry accountable in the spread of addictive opioids. In The Hard Sell, National Magazine Award–finalist Evan Hughes lays bare the pharma playbook. He draws on unprecedented access to insiders of the Insys saga, from top executives to foot soldiers, from the patients and staff of far-flung clinics to the Boston investigators who treated the case as a drug-trafficking conspiracy, flipping cooperators and closing in on the key players. With colorful characters and true suspense, The Hard Sell offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream—in the doctor’s office.

The Hard Sell

The Hard Sell

Author : Evan Hughes
Publisher : Doubleday
Genre : True Crime
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The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. “A fast-paced and maddening account.... Until I read The Hard Sell, about the outrageous behavior of an obscure drug company, I hadn’...

Hard Sell

Hard Sell

Author : Lauren Layne
Publisher : Montlake Romance
Genre : Fiction
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Brilliantly hot Matt Cannon doesn't mind his ''boy wonder'' nickname. At twenty-eight, he may be the youngest -- and richest -- broker at his firm, but the constant string of women in his bed know he's all man. When Matt's boss insists he clean up his image to land a ...

Hard Sell

Hard Sell

Author : Hudson Lin
Publisher : Harlequin
Genre : Fiction
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"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out ...

Hard Sell

Hard Sell

Author : Jamie Reidy
Publisher : Andrews McMeel Publishing
Genre : Biography & Autobiography
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Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose ...

Hard Sell

Hard Sell

Author : Piers Anthony
Publisher : Unknown
Genre : Fiction
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Mr. Fisk Centers buys real estate on Mars, where he drives a supersonic car in a suicide race and visits a robot mortician for a sample embalming. Reprint....

Hard Sell

Hard Sell

Author : Colin Clark
Publisher : eBook Partnership
Genre : Business & Economics
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Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the ...

Hard Sell

Hard Sell

Author : Peter Ikeler
Publisher : Cornell University Press
Genre : Political Science
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Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U....

The Hard Sell

The Hard Sell

Author : John Bone
Publisher : Routledge
Genre : Social Science
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In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates ...

Why America is Such a Hard Sell

Why America is Such a Hard Sell

Author : Juliana Geran Pilon
Publisher : Rowman & Littlefield
Genre : Political Science
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Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both ...

The Hard Sell of Paradise

The Hard Sell of Paradise

Author : Jason Sperb
Publisher : SUNY Press
Genre : Performing Arts
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The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, ...

Hard Sell

Hard Sell

Author : Charles Rubin
Publisher : Random House Value Publishing
Genre : Uncategorized
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Soft Soap  Hard Sell

Soft Soap Hard Sell

Author : Vincent Vinikas
Publisher : Iowa State Press
Genre : Business & Economics
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Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas ...

The Real Hard Sell

The Real Hard Sell

Author : William W. Stuart
Publisher : Simon and Schuster
Genre : Fiction
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Naturally human work was more creative, more inspiring, more important than robot drudgery. Naturally it was the most important task in all the world … or was it?...

How to Sell Anything to Anybody

How to Sell Anything to Anybody

Author : Joe Girard,Stanley H. Brown
Publisher : Simon and Schuster
Genre : Business & Economics
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"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship ...

Sell Or Be Sold

Sell Or Be Sold

Author : Grant Cardone
Publisher : Greenleaf Book Group
Genre : Business & Economics
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Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale....