Generation Z Marketing And Management In Tourism And Hospitality
Download book entitled Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on 24 May 2021 with total pages 332. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Generation Z Marketing and Management in Tourism and Hospitality book now. This site is like a library, Use search box to get ebook that you want.
- Author : Nikolaos Stylos
- Release Date : 24 May 2021
- Publisher : Springer Nature
- Genre : Business & Economics
- Pages : 332
- ISBN 13 : 9783030706951
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Book Description: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.