Fundamentals of Public Relations and Marketing Communications in Canada
  • Author : William Wray Carney
  • Release Date : 04 May 2015
  • Publisher : University of Alberta
  • Genre : Business & Economics
  • Pages : 536
  • ISBN 13 : 9781772120448

Download Fundamentals of Public Relations and Marketing Communications in Canada eBook in PDF, Epub and Kindle

Book Description: Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

In the News  3rd edition

In the News 3rd edition

Author : William Wray Carney,Colin Babiuk,Mark Hunter LaVigne
Publisher : University of Alberta
Genre : Business & Economics
DOWNLOAD

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, ...

Marketing Communications in Emerging Economies  Volume II

Marketing Communications in Emerging Economies Volume II

Author : Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid
Publisher : Springer Nature
Genre : Business & Economics
DOWNLOAD

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to ...

North American Perspectives on the Development of Public Relations

North American Perspectives on the Development of Public Relations

Author : Tom Watson
Publisher : Springer
Genre : Business & Economics
DOWNLOAD

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and ...

Proactive Media Relations

Proactive Media Relations

Author : Mark Hunter LaVigne
Publisher : Unknown
Genre : Business & Economics
DOWNLOAD

Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike. Mark Hunter LaVigne first explains where media relations fits within the discipline of public ...

Ethics in Public Relations

Ethics in Public Relations

Author : Patricia J Parsons
Publisher : Kogan Page Publishers
Genre : Business & Economics
DOWNLOAD

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in ...

Fundamentals of Public Relations

Fundamentals of Public Relations

Author : Lawrence W. Nolte
Publisher : Elsevier
Genre : Business & Economics
DOWNLOAD

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are ...

Public Relations For Dummies

Public Relations For Dummies

Author : Eric Yaverbaum,Ilise Benun
Publisher : John Wiley & Sons
Genre : Business & Economics
DOWNLOAD

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to ...

In the News  3rd edition

In the News 3rd edition

Author : William Wray Carney,Colin Babiuk,Mark Hunter LaVigne
Publisher : University of Alberta
Genre : Business & Economics
DOWNLOAD

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, ...

Motherlode

Motherlode

Author : Carolyne Van Der Meer
Publisher : Wilfrid Laurier Univ. Press
Genre : Biography & Autobiography
DOWNLOAD

Motherlode: A Mosaic of Dutch Wartime Experience is Carolyne Van Der Meer’s creative reinterpretation through short stories, poems, and essays of the experiences of her mother and other individuals who either spent their childhoods in Nazi-occupied Holland or were deeply affected by wartime in Holland. The book documents the ...

Strategic Communication in Canada

Strategic Communication in Canada

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Genre : Business & Economics
DOWNLOAD

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals ...

Integrated Marketing Communications

Integrated Marketing Communications

Author : Keith J. Tuckwell
Publisher : Prentice Hall of Canada Limited
Genre : Business & Economics
DOWNLOAD

Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of new technologies, new strategies and changing consumer media habits. The third edition of this text has updated and revised examples and content that ...

The Public Relations Handbook

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying ...