Fashion Forecasting PDF
It is an amazing Design book written by Kathryn McKelvey and published by John Wiley & Sons. This book was released on 16 March 2009 with total pages 232. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Fashion Forecasting book now. This site is like a library, Use search box to get ebook that you want.
- Author : Kathryn McKelvey
- Release Date : 16 March 2009
- Publisher : John Wiley & Sons
- Genre : Design
- Pages : 232
- ISBN 13 : 1444309501
- Total Download : 496
- File Size : 51,5 Mb
Fashion Forecasting PDF Summary
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
