Fashion Forecasting
  • Author : Kathryn McKelvey
  • Release Date : 16 March 2009
  • Publisher : John Wiley & Sons
  • Genre : Design
  • Pages : 232
  • ISBN 13 : 1444309501
  • Total Download : 496
  • File Size : 51,5 Mb
Ratings: 5
From 1 Voters

Fashion Forecasting PDF Summary

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Forecasting

Fashion Forecasting

Author : Kathryn McKelvey,Janine Munslow
Publisher : John Wiley & Sons
Total Download : 480
File Size : 50,7 Mb
Fashion Trends

Fashion Trends

Author : Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim
Publisher : Bloomsbury Publishing
Total Download : 240
File Size : 44,5 Mb