New Venture Management
  • Author : Donald F. Kuratko
  • Release Date : 28 December 2020
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 356
  • ISBN 13 : 9781000326734

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Book Description: The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth. This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include: Expanded coverage of the Lean Startup methodology Improved focus on the development and importance of teams A new section on the emergence of equity crowdfunding Further discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers. Online resources include an instructor’s manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge.

New Venture Management

New Venture Management

Author : Donald F. Kuratko,Jeffrey S. Hornsby
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth. This textbook is divided into four distinct parts, guiding readers through the entire ...

New Venture Management

New Venture Management

Author : Donald F. Kuratko,Jeffrey S. Hornsby
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s structure aligns more logically with the ...

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Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other ...