Employer Branding for Competitive Advantage
  • Author : Geeta Rana
  • Release Date : 21 March 2021
  • Publisher : CRC Press
  • Genre : Technology & Engineering
  • Pages : 222
  • ISBN 13 : 9781000362183

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Book Description: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Employer Branding for Competitive Advantage

Employer Branding for Competitive Advantage

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Genre : Technology & Engineering
DOWNLOAD

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical ...

Employer Branding for Competitive Advantage

Employer Branding for Competitive Advantage

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Genre : Business & Economics
DOWNLOAD

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical ...

Employer Branding For Dummies

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Author : Richard Mosley,Lars Schmidt
Publisher : John Wiley & Sons
Genre : Business & Economics
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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight ...

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Publisher : diplom.de
Genre : Business & Economics
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Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Genre : Business & Economics
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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in ...

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1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater ...

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Publisher : John Wiley & Sons
Genre : Business & Economics
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which ...

Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Genre : Business & Economics
DOWNLOAD

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in ...

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Genre : Business & Economics
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Predictions are that sustainability becomes the next big topic for Human Resource Management after internationalization and globalization. This book gives new answers to these questions: - How can HRM contribute to attracting, developing and retaining highly qualified human resources over time? - How can a paradox perspective contribute to understanding ...

Employer Brand Management

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Author : Richard Mosley
Publisher : John Wiley & Sons
Genre : Business & Economics
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Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques ...

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Author : Sofie Maltha Rasmussen,Stine Kamp Bendixen,Copenhagen Business School. CBS. Department of Marketing. MARKETING.,Danmark. Institut for Afsætningsøkonomi. AØ
Publisher : Unknown
Genre : Uncategorized
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?leadership is for everyone? to gain internal buy-in and become truly credible. Furthermore, we find the proposed employer brand to address talents with key individual behavioral and emotional competencies, which is key in obtaining cultural fit. However, in order to obtain a higher degree of strategic fit of talents, Novozymes ...

Advances in Advertising Research  Vol  III

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, ...

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Author : Romy Kupfernagel
Publisher : diplom.de
Genre : Business & Economics
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Inhaltsangabe:Introduction: Defining the task: Microsoft, Google, Cisco or the German E.ON- Führungsgesellschaften : each of them is a well-known company that not only stands for economic success but also for a specific image. Besides, all of them are companies that head the top 100 of the Best Workplaces in ...

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This book presents selected theoretical and empirical papers from the 23rd Eurasia Business and Economics Society (EBES) Conference, held in Madrid, Spain. Covering diverse areas of business and management in various geographic regions, it focuses on current topics, like entrepreneurship, the suitability of classical motivation theories, assessment of socio-economic efficiency, ...