Cross-cultural Aspects of Tourism and Hospitality
  • Author : Erdogan Koc
  • Release Date : 04 September 2020
  • Publisher : Unknown
  • Genre : Tourism
  • Pages : 354
  • ISBN 13 : 0367860740

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Book Description: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry - organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' and practitioners' learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Cross cultural Aspects of Tourism and Hospitality

Cross cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Unknown
Genre : Tourism
DOWNLOAD

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry - organisational behaviour, and human resource ...

Cross Cultural Aspects of Tourism and Hospitality

Cross Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
Genre : Business & Economics
DOWNLOAD

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, ...

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Author : Yvette Reisinger, PhD,Frederic Dimanche
Publisher : Routledge
Genre : Business & Economics
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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on ...

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Publisher : Routledge
Genre : Business & Economics
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Author : OECD
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Publisher : Varna University of Management
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Publisher : Unknown
Genre : Intercultural communication
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Publisher : Springer
Genre : Business & Economics
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Publisher : Routledge
Genre : Business & Economics
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The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel ...

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Publisher : C A B International
Genre : Business & Economics
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Publisher : Emerald Group Publishing
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