Case Studies On The Business Of Nutraceuticals Functional And Super Foods PDF
It is an amazing Health & Fitness book written by Cristina Santini and published by Woodhead Publishing. This book was released on 29 September 2022 with total pages 222. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Case Studies on the Business of Nutraceuticals, Functional and Super Foods book now. This site is like a library, Use search box to get ebook that you want.
- Author : Cristina Santini
- Release Date : 29 September 2022
- Publisher : Woodhead Publishing
- Genre : Health & Fitness
- Pages : 222
- ISBN 13 : 9780128214091
- Total Download : 251
- File Size : 43,9 Mb
Case Studies on the Business of Nutraceuticals, Functional and Super Foods PDF Summary
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry