- Author : W. Chan Kim
- Release Date : 20 January 2015
- Publisher : Harvard Business Review Press
- Genre : Business & Economics
- Pages : 317
- ISBN 13 : 9781625274496
- Total Download : 998
- File Size : 40,8 Mb
Blue Ocean Strategy, Expanded Edition eBook PDF Summary
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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