Blue Ocean Strategy, Expanded Edition
  • Author : W. Chan Kim
  • Release Date : 20 January 2015
  • Publisher : Harvard Business Review Press
  • Genre : Business & Economics
  • Pages : 317
  • ISBN 13 : 9781625274496
  • Total Download : 998
  • File Size : 40,8 Mb
Ratings: 4
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Blue Ocean Strategy, Expanded Edition eBook PDF Summary

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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