Applied Marketing Loose Leaf PDF
It is an amazing Business & Economics book written by Daniel Padgett and published by John Wiley & Sons. This book was released on 02 April 2019 with total pages 352. Read book in PDF, EPUB and Kindle directly from your devices anywhere anytime. Click Download button to get Applied Marketing book now. This site is like a library, Use search box to get ebook that you want.
- Author : Daniel Padgett
- Release Date : 02 April 2019
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Pages : 352
- ISBN 13 : 9781119500742
- Total Download : 229
- File Size : 42,5 Mb
Applied Marketing PDF Summary
Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.